1 May 2023

Enhancing visual brand presence by creating and distributing video content strategically

In today's fast-paced world, people have shorter attention spans and are more likely to engage with visual content rather than written or audio content. It is an inevitable fact that even in the advertising industry, video ads perform better than static ads. Video content has become increasingly popular in recent years. It's engaging, entertaining, and can deliver a message effectively in a short amount of time!

This blog will discuss how you can enhance your visual brand presence by creating and distributing video content. Video marketing is one of the most effective ways to connect with your audience and build a strong brand image. So, sit back, relax, and dive into the world of video content creation!

Video creation for businesses is crucial to any successful video marketing strategy.

Whether creating videos in-house or working with a professional production team, the key is creating high-quality, engaging videos that resonate with your audience. This means clearly understanding your brand's voice and messaging and ensuring that your videos align with them. You could create videos that showcase your products or services, tell your brand story, or even provide helpful tips or tutorials related to your industry.

Video creation is not just about throwing together a few clips; it is about having a solid strategy.

This means identifying your target audience, understanding your business goals, and developing a plan that aligns with both. You could create explainer videos, product demos, or even behind-the-scenes clips to give your audience an inside look at your business. The possibilities are endless, but it all starts with a solid video marketing strategy.

Developing a video distribution strategy is heavily influenced by the platform you intend to launch your videos.

When we talk about distributing video content, it refers to releasing the content in the market and not selling them to different distribution channels. And there are various variables to consider while distributing your video content on social media networks. Being one of the best agencies for video creation in Mumbai, we have mapped out different strategies to consider explicitly tailored to the social media platforms on which you would be releasing your content.

  • Establishes brand identity and credibility

  • Consistently producing high-quality content relevant and valuable to your target audience helps establish your brand identity and credibility in the industry.

  • Facebook

  • This social media network started all the social media gratification buzz and opened up a whole new market. About 84% of video marketers use this social media site as one of their primary video marketing channels. Users watch a variety of video content and spend 3 times as much time watching a live video as opposed to pre-recorded videos. Given the user behaviour pattern on Facebook, consider live streaming and uploading the saved live videos later on as part of your content distribution strategy to captivate viewers and engage your audience. Moreover, if you run paid ad campaigns, you get access to detailed audience insights, which can help you measure results and craft a better video marketing strategy for the next month.

  • Instagram

  • If your company is heavily visual, your brand likely already has an Instagram account. While videos aren't the platform's primary focus, especially with IGTV gone but short videos in the form of reels have taken over hence, videos do generate more engagement than Facebook. Your videos do not have to be excellent. Minimally edited reels, 24-hour Instagram story takeover, and bite-sized video content can be fantastic methods to provide your audience with a unique perspective on your company's day-to-day operations and show a rather raw version of your brand. Instagram does a great job of giving fundamental insights for business accounts that show what time of the day the audience is most active and help you determine the best time to post video content.

  • LinkedIn

  • If your company is B2B, executing a video marketing strategy will be relevant. To develop an effective video marketing strategy for LinkedIn, focus on sharing industry insights, showcasing company culture, providing product demos, sharing client testimonials, and thought leadership content. LinkedIn is one of the most impactful platforms for B2B brands because your video content has the potential to reach a wider audience. Every time someone engages with content on LinkedIn, it notifies all the other connections about it. Ensure the videos are engaging, informative, relevant to your audience, and aligned with the platform's professional and business-related focus.

  • YouTube

  • Last, YouTube is social video's bread and butter. YouTube is one of the finest locations to publish your video material, with over 1.9 billion monthly active logged viewers and over 400 hours of video submitted to the site per minute. If you're thinking of uploading a lesson video, brand films, TV commercials, product videos, behind-the-scenes footage, or even a corporate film, YouTube is the place to do it.

Wrapping up

    Video marketing is a powerful tool to enhance your visual brand presence and connect with your audience more deeply. By creating high-quality, engaging videos and developing a solid video marketing strategy, you can effectively distribute your content on different social media platforms and reach a wider audience. With these tips in mind, you can create and distribute video content that showcases your brand in the best light and ultimately drives results for your business.

    Reach out to Think First Digital if you are looking to create and distribute video content through a video content marketing agency. Our fully equipped video production experts will help you craft valuable content and strategically release it in the market.