11 September 2022

Importance of choosing the appropriate domain name

There are numerous benefits to owning a high-quality website domain name. A premium domain protects your brand and makes you appear more professional. It also enhances search engine rankings, generates traffic, and is a virtual asset whose value tends to rise over time.

For the last twenty years, so many domains are registered every day that all the valuable and generic names have already been taken. In short, your first choice is unlikely to be available for registration right now. Purchasing a top-quality domain name that's already been registered and that the current owner is willing to sell is the only way to obtain a truly unique domain name.

Here's a quick question: Why would you want to spend a lot of time and money in marketing a substandard domain name when you can simply buy a website domain of your preference or a recognisable one that will instantly give you far superior results? It will cost you more upfront, but it will save you thousands of rupees in upcoming marketing budgets.

Having a good domain name is the first and most significant stage in the journey of a successful business, and here are some reasons you should invest in it.

1.Increasing your visibility and marketing

Generally, a premium domain name is short, simple, descriptive, and memorable. It makes it simple for customers and Google search to recognise and find you. Having a great domain name is similar to opening a shop on the street in South Mumbai because you get greater visibility, reputation, and natural traffic without the ongoing costs.

2.Increasing your offline and digital credibility

Using a premium domain for your webpage and email address establishes authority, credibility, and professionalism online and offline. Having an unforgettable premium domain website ensures that your customers recognise you as a known, accepted, legitimate business and, as a result, trust you more easily.

3.Attract more website traffic

Geolocation is the next mobile app design and development trend expected to expand in 2022. It is a phenomenal technology that has significantly benefited from social media platforms. Businesses worldwide use geolocation apps to improve user experience, collect data, and achieve other business goals. With the rise of hybrid app development, many social media apps leverage geolocation filters to provide users with a more personalised experience. Geolocation features will undoubtedly be helpful in 2022, regardless of the industry or audience base you aim to focus through mobile applications.

4.A good domain is a good investment

A premium domain name is an investment, similar to purchasing real estate. A domain name's value grows over time. When you consider a domain essentially an online storefront, it makes perfect sense to invest in the best "location" you can afford and then reap the benefits when it comes time to sell the property or business. A website is no longer an option for a small business owner; it is a virtual necessity. More people are using the internet to find businesses and make purchases. In fact, customers have ended up spending more online since the beginning of 2020 than they did the previous year during the same timeframe. While online shopping has been increasing for years, the COVID-19 pandemic has resulted in a significant increase in internet purchases.


We, at Think First Digital, have got you covered when it comes to purchasing and registering a domain name, but we don't stop there. Right from the minute you select your domain name to manage it and renew it every year, we are there with you throughout the journey.