30 August 2022

Helpful Digital Marketing Statistics every Business should know

We understand that we must use digital marketing statistics to demonstrate the value of our work, but if you are one of social media marketing companies, making data-driven marketing decisions is critical. If you're putting together a multi-channel marketing approach, you'll like to know how specific platforms fare compared to others. With statistical data to back up your decisions, you can determine which channels may necessitate more resources than others.

You can learn what others are doing with these data points, which can help you stay ahead of the competition. Analysis suggests trajectories and digital marketing trends that can allow you to determine strategies and platforms where being an early adopter makes sense. When you use internet marketing solutions with digital marketing statistical data, you have complete confidence in what will work. This means spending less time shuffling your strategy and more time on other tasks, such as auditing your website!

1.A search engine is the starting point for 93% of all online interactions.

This demonstrates how critical it is to invest in proper SEO practices to improve your ranking on Google and other search engines. In essence, ranking your business website high in search results can be the most effective marketing for your service or product.


2.The average welcome email open rate is 82%.

This is an important measure to consider because it shows whether or not your email marketing campaign is effective. Your CTR, or click-through rate, is closely tied to your email open rate. Therefore, the more subscribers who open and read your emails, the more likely they will interact with your business by making a purchase or learning more about your items.


3.Every day, 3.2 billion people utilise social media.

This is equivalent to around 42% of the total population. You might want to reevaluate your approach with the help of an internet marketing consultant you've been underestimating the effectiveness of social media platforms for marketing your goods or services. If you're skilled at social media marketing, you could reach a larger audience and advance your company.


4.After a poor experience, 88% of users won't return to a website.

Nothing is more annoying than trying to use a website that is not mobile-friendly. Frequently, the content is more comprehensive than your viewing angle, requiring you to swipe across the screen to read the long lines. This implies that you should work to enhance your clients' mobile experience. Make sure your website loads quickly, is simple to use and presents content in a readable way.


5.Today, mobile devices accomplish more than half of all internet purchases.

The best time to ensure your website is optimised for mobile viewing and transactions is now since mobile shopping is on the rise. Consider this to show how crucial it is to make your marketing channels mobile-friendly: within 4 months, more than 40% of online transactions were carried out on a mobile device.


Final Thoughts:

You must stay in touch with the most recent trends and research because the digital marketing sector is constantly evolving. This data is intended to help you better understand the world of digital marketing and some of your competitors' marketing tactics. Additionally, they will provide suggestions for how to grow your company and keep it competitive. Contact us if you want to take your business forward with a social media marketing agency in Mumbai.