17 December 2021
Everyday technology is outperforming our expectations. More digital transformation has occurred in the last six months compared to the previous decade. With every transformation project being ramped up and scaled, several other game-changing trends are also expected to emerge in the coming months. While some of them will gradually find their way into the world around us, others will be ‘trending topics’ that will contribute to the growth of how we live, work, and interact with one another.
As the digital world that we love and live in is rapidly moving forward with new technologies, we need to adapt ourselves to reap further benefits and possibilities. So let's take a look at the top digital marketing trends in 2022 that you need to lookout for;
In today’s world, we no longer have to depend on IT for the management of new platforms or applications. All thanks to Technological Democratisation that has made hi-tech resources more accessible to a broader range of individuals. This implies that anyone can have access to these hi-tech resources without the need for any costly training or significant infrastructure deployment. For example, business analysts who observe trading issues closely can programme, and assist digital employees in performing their tasks more successfully. It is primarily concerned with four essential areas: app development, data analytics, design, and organisational learning.
Hyper-automation takes things to a whole new level. It refers to self-regulating operations using sophisticated technologies such as artificial intelligence and machine learning. This trend began with the development of robotic software that can do simple human chores, but will accelerate significantly with a mix of process intelligence, content intelligence, optical content recognition, and other cutting-edge technologies. To sum up, it is the duplication of human labour with greater speed and precision by combining the capabilities of machine learning, packaged software, and automation tools.
In the last several months, there has been an explosion of Customer Data Platforms (CDP) – and for a good reason. Collecting fragmented data from many sources is very difficult to manage and also not ideal for businesses that rely on timely and well-curated statistics to function efficiently. CDPs assist in resolving this issue by gathering information from all sources available and making it accessible to anybody who needs it in a structured manner. Adobe and Microsoft are two of the most famous software companies that have made significant investments in supplying the industry with new solid CDPs.
Organisations are searching for faster methods to access data and obtain insights in order to stay active with changing customer expectations. The capacity to uncover, evaluate, and act on data will become essential for brands to be successful in 2021. The proper distribution of data will be the separating factor between you and your rivals.
The Coronavirus outbreak has altered both the trajectory as well as the tempo of digital transformation, and it is expected to continue in 2021. The trend lines and new priorities that we observed earlier will force organisations of every size to stay alert at all times and invest in upcoming technological advancements if needed.
Due to such dynamic changes, we advise you to take help from some digital marketing consultancies on how these trends can help grow your business. Think First Digital is one of the best digital marketing companies in Mumbai, with a dedicated team of experts having proper knowledge of the latest technologies and strategies.