28 October 2021
If the idea of Reels seems familiar to you, you're not the only one. Many have compared Reels to TikTok, with some speculating that Instagram's recent update attempts to stifle the popular video-sharing network's development.
In any case, Reels should be an important part of your company's Instagram marketing strategy. Consumer expectations are changing, and Instagram's one billion monthly active users have already adopted Reels. That is why we are here with this blog. This Instagram Reels tutorial will go through what Reels are and how to utilise them effectively as a brand. Scroll down to know more;
Instagram Reels is a new exciting set of tools that allows users to cut and edit 3 to 60-second clips with text, soundtrack, stickers, and several other special effects. In addition, the Reels upgrade offers a distinct channel for sharing and examining the short clips. Users can access the never-ending Reels stream from the Explore page by touching the Reel icon on the app.
Reels expand Instagram's video armoury, including 15-second brief clips in Stories, 60-second videos posted on the Profile, and long-form media viewed via IGTV.
Reels provides a unique potential for Instagram to replace TikTok as it is banned in India, as well as for Social media users who wish to keep more of their content marketing strategy focused on one platform. Reels is an entertaining resource for many companies, but it hasn't been as disruptive or substantial as Stories or Shoppable posts.
We encourage experimenting with Reels and including them into your business at least once a week to evaluate how well it performs for you and your viewers. Keep tabs of engagement on the Reels videos, but also keep an eye on your reach and impressions to see whether or not it's having an effect.
Lastly, if you need any assistance with your Instagram marketing strategy, contact Think First Digital. We are one of the top-rated digital marketing agencies in Mumbai a dedicated team of experts with years of experience in social media marketing, content marketing, and creating shoppable ad campaigns.